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Subaru "Share the Love"

Subaru Share the Love

For the seventh year in a row, the ASPCA has been selected to participate in the Subaru “Share the Love” event, which kicks off November 20, 2014.

Since 2008, Subaru has donated over $9 million to the ASPCA through the “Share the Love” event, reflecting the commitment that Subaru owners have to helping animals.  Once again this year, for every new vehicle sold or leased between November 20, 2014 and January 2, 2015, Subaru will donate $250 to the purchaser’s choice among four national charity partners or local Hometown Charity selected by participating retailers, with a minimum guaranteed donation of $250,000 to each national charity.

This year marks another pivotal turning point in the history of the campaign, as Subaru of America has managed to exceed our expectations for 2014 with their decision to increase their total “Share the Love” charitable donation from $10 million last year to up to $15 million this year—thank you, Subaru!  With this news, the ASPCA has the potential to earn an even greater donation this year, which would allow us to impact more animals in communities nationwide. But we need your help! Quite simply, the more selections made for the ASPCA when buying or leasing a new vehicle, the more funds will be available to help us save more lives.

Two elements from last year’s campaign will also continue:

  • Subaru retailers have once again been invited to select a local Hometown Charity to participate in the “Share the Love” event
  • For the second year in a row, a portion of the ASPCA’s donation from “Share the Love” has been allocated to grants for ASPCA/Subaru “Share the Love” Rescue Rides, to fund life saving animal transports. Hundreds of dogs, cats, puppies and kittens will be finding homes for the holidays!

Please help us spread the word about the ASPCA’s participation in the Subaru “Share the Love” event! The support of Subaru has already allowed us to help thousands of animals, but there are countless more that need our help. You can help us save lives!


As part of our participation in the Subaru “Share the Love” event, the ASPCA continues to match Subaru retailers with local animal welfare agencies around the country to host events at retail stores. These events vary from pet adoptions, collection drives, pet pictures with Santa and other fun activities.

Use the search tool (left) to help you find the event closest to you. Events are typically held on Saturdays from 10:00 A.M. to 3:00 P.M., but check with the local Subaru retailer listed for exact times and event details. We encourage you to tweet photos and share them on Facebook and Instagram using the hashtag #aspcaSTL.

Important reminder for ASPCA Guardians and Founders: Don’t forget that as an ASPCA Guardian, you may be eligible for the exclusive VIP program from Subaru! (All ASPCA Founders automatically qualify). If you purchase or lease a new Subaru through the VIP program, the ASPCA will receive $100!  If you purchase/lease a new Subaru using the VIP program during “Share the Love” (and select the ASPCA as your charity), the ASPCA will receive the $250 STL donation along with the VIP program donation of $100 for a total of $350! For details and to obtain the required VIP verification form, visit aspca.org/guardian or contact us at [email protected] or 646-706-4690

Subaru will donate $250 for every new Subaru vehicle sold or leased from November 20, 2014, through January 2, 2015, to a choice of participating charities designated by the purchaser, up to $15,000,000 in total. Purchasers must make their charity designations by January 31, 2015. See subaru.com/share for details. A guaranteed minimum donation of $250,000 will be made to each of the four national charities. All donations made by Subaru of America, Inc. 

If you are a Subaru retailer or shelter that would be interested in conducting a “Share the Love” event, please complete this form.