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ASPCA Awarded Over $1.6 Million in Subaru's "Share the Love" Event

February 25, 2011

NEW YORK--The ASPCA® (The American Society for the Prevention of Cruelty to Animals®) today announced that it has been awarded more than $1.6 million in funding from Subaru of America, Inc. as a result of its Share the Love event.

"The overwhelming results of the Share the Love event have solidified for us how much Subaru customers care about their pets," said Elysia Howard, ASPCA vice president of marketing & licensing. "In 2010 the ASPCA was able to grant nearly $7 million to animal welfare organizations in all 50 states. This funding will enable us to save more animals through our national programs and give even more to shelters and rescue groups across the country in the coming year."

During the Share the Love event, which ran from November 20, 2010 to January 3, 2011, Subaru pledged to donate $250 for every new Subaru vehicle sold or leased to the customer's choice of one of the following five charities: the ASPCA, Big Brothers Big Sisters, Habitat for Humanity, Meals On Wheels Association of America, or the Ocean Conservancy.

"In just six short weeks, our new car owners helped us give $5 million as a result of Share the Love," said Tim Mahoney, senior vice president and CMO, Subaru of America, Inc. "Over the last three years, we're proud to have donated nearly $15 million to worthy charities, helping to fulfill their missions and expand their reaches."

As part of the Share the Love event, the ASPCA also worked closely with Subaru dealerships across the country to help them partner with local animal shelters for a host of pet adoption events, food donation drives, holiday pet picture-taking, and pet ID-tagging and micro-chipping fairs. As a result, more than 100 events took place, 1,000 animals were saved and a total of $80,000 was raised for local shelters.

The ASPCA also held a shelter incentive contest during Share the Love, and the following winners were selected to receive a total of $25,000 in grants from the ASPCA, awarded as follows:

1st prize (winners of a $10,000 grant): Animal Allies Humane Society, in partnership with Miller Hill Subaru in Duluth, Minn.

2nd prize (winners of a $5,000 grant): Humane Society of the Pikes Peak Region, in partnership with Heuberger Subaru in Colorado Springs, Colo.

3rd prize (each winners of $2,000 grants):

  • SpokAnimal, in partnership with Camp Subaru in Spokane, Wash.
  • Kingdom Animal Shelter, in partnership with Saint J Subaru in St. Johnsbury, Vt.
  • Irvine Animal Care Center, in partnership with Irvine Subaru in Irvine, Calif.
  • Protection of Animals in Wakefield Society, Inc. (PAWS), in partnership with Subaru of Wakefield in Wakefield, Mass.
  • Centre County PAWS, in partnership with Stocker Subaru in State College, Pa.

For more information about the ASPCA's national programs, please visit www.aspca.org.