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More than 20,000 Animals Adopted in First Month of 2014 ASPCA Rachael Ray $100K Challenge

Animal shelters competing for chance at $600,000 in prize grants
July 16, 2014

NEW YORK—The ASPCA® (The American Society for the Prevention of Cruelty to Animals®) today announced that 21,175 dogs and cats were adopted in the first month of the 2014 ASPCA Rachael Ray $100K Challenge, an increase of 4,311 over the same period last year. A total of $600,000 in prize grants is up for grabs to help shelters save more homeless cats and dogs.

"Just one month into the competition and with more than 20,000 dogs and cats in new homes, we’re on pace to have a great year in terms of total lives saved," says Bert Troughton, vice president of Community Outreach at the ASPCA. "The hard work and creativity displayed by the contestants so far this year has blown us away. We cannot wait to see what’s in store for the next two months."

The 50 contestants are working to save more animals during the months of June, July and August 2014 than they did over the same three-month period in 2013. Last year's competing shelters saved more than 56,000 cats and dogs during the contest, an increase of 12,050 over the same period in 2012.

The ASPCA and Rachael Ray will award a $100,000 grand prize to the shelter contestant that achieves the greatest increase in lives saved during this three-month period. The contestant that does the best job of engaging its community members in helping to save more animals will win $25,000. Those organizations that do the best in their divisions will be eligible for between $10,000 and $25,000 in additional grants. In total, $600,000 in grant funding will be awarded for increases in animal lives saved, as well as a photo contest and general participation.

All her life, Rachael Ray has been an advocate for animals and a supporter of animal welfare groups. Her love for animals and for her pit bull, Isaboo, inspired her to create a pet food called Nutrish® to raise money for animals in need.  Ray donates her proceeds from the sale of Nutrish® to organizations like the ASPCA so they can implement programs like the $100K Challenge and support shelters and animal organizations around the country.

The ASPCA Rachael Ray $100K Challenge is a groundbreaking contest that challenges animal shelters across the country to come up with innovative ways to engage their communities and get more homeless cats and dogs into loving homes. For information about the 2014 ASPCA Rachael Ray $100K Challenge, please visit www.aspca.org/100K.