ASPCA Pro: ASPCA Shelter Registry

Cause Marketing Shelter Registry

The ASPCA is creating a registry of animal welfare organizations who are interested in participating in local promotions in conjunction with some of our corporate partners. To be included in this database for future consideration, just complete this short survey.

By simply registering, you will be eligible to win great prizes! For example:

By completing the survey by April 28, ten (10) randomly selected registrants will win a free flip video
The more you participate, the more opportunities you will have to be selected for additional incentives from the ASPCA.

The particulars of each cause promotion may vary greatly. Generally speaking, the sponsor is typically conducting a national campaign and is looking for an opportunity to make the program/message more relevant and meaningful to the consumer by having some type of local activity/event to generate exposure and/or drive traffic/sales. For example, a local cause promotion might include an on/off-site adoption event with sponsor recognition included in some of your communications (e.g. shelter signage, newsletter), inclusion/identification in your community events and sampling to adopters. In return, the sponsor may provide exposure/support for your organization to promote these activities through its own paid media advertising.

Participation in any cause promo is 100% voluntary, and your registration does not make participation automatic. You will be able to decline participation in any promotion that is not of interest due to business conflicts, timing, promotional requirements, resources, etc. As promotions/events become available from our sponsors, we may e-mail or contact eligible registrants to request their participation. We will also post details of the opportunity and opt-in information on ASPCApro.org. In some cases, participation may be limited, so selection will be made on a first come, first served basis.

Please answer as fully and honestly as you can. Your answers will help us to find promotions/sponsors that are suitable for you and your needs.

We have a lot of exciting opportunities in development for this year, so we would appreciate your completing this survey no later than April 28, 2009.

1. Please provide your organization's contact information:

Organization name

Address

City

State

Zip Code

Phone (main)

Website

Please provide information for a contact person:


*	First Name: Required
*	Last Name: Required
*	Email: Required
	Phone Number:
	Yes, I would like to sign up for the ASPCApro monthly newsletter for animal welfare professionals!

Contact position

2. What is the primary function of your agency? Choose one.
Nonprofit animal shelter
Public animal care and control facility
Nonprofit support organization for animal care and control
Nonprofit animal rescue group
Adoption center
Spay/neuter program
Trap-Neuter-Return

3. Are you a registered 501 (c)(3)?
Yes
No

4. My group houses/adopts (check all that apply):

	Cats
	Dogs

Other (rabbits, etc) please specify:

5. Do you have current sponsors that would limit your ability to participate? If yes, please indicate company name and/or category.

(Maximum response 255 chars, approx. 5 rows of text)

6. Particular categories you are NOT willing/able to participate in (check all that apply):

	Pet food
	Vet Pharmaceuticals
	Litter
	Automotive

Other (please specify):

7. Are there particular Companies/Brands you do NOT wish to be associated with? Please specify.

(Maximum response 255 chars, approx. 5 rows of text)

8. Is your group/location able to distribute samples, coupons to the public? Provide approx. annual quantities for all that apply:

Adopters:

Visitors:

Other (e.g. off-site events, etc.):

Number of events:

Approx. annual quantity needed:

9. Is your group/shelter able to participate in offsite adoption events where the venue is selected by the sponsor and is within 20 miles of your location? (e.g. a local car dealership or area Walmart)
Yes
No

10. Is your group/location suitable for adoption events at which a Sponsor could have a presence? (signage, tabling, etc)?
Yes
No

11. For Rescue Groups and other organizations without a public location:

I can participate in adoption events:
Yes
No

If yes, how many miles are you willing to travel from your address?

If yes, how many animals for adoption can you bring to an event?

Type(s)/Breeds(s) I rescue:

12. I have adoption/fundraising/spay-neuter events during the year that may be of interest to a sponsor:
Yes
No

A sponsor representative may contact me directly to discuss further:
Yes
No

Please provide a brief description of event(s) (name, type and date of event), along with any sponsor requirements and benefits.

(Maximum response 255 chars, approx. 5 rows of text)

13. Does your shelter currently have a pet food bank program?
Yes, we do have a pet food bank currently
We intend to start a pet food bank program
We don't have a pet food bank, but might be interested in starting one
Not interested in doing a pet food bank

If you have a program or would like more info, please provide info/comments.

(Maximum response 255 chars, approx. 5 rows of text)

14. I am able to participate in online promotions that may require me to upload photos and/or information to a hosting website, and update that information on a regular basis.
Yes
No

15. Would you be willing to participate in a marketing panel regarding future promotions?
Yes
No

16. Additional Comments regarding my participation in the registry:

(Maximum response 255 chars, approx. 5 rows of text)

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